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Trusted by Premium SaaS Brands From Around The World
For over a decade, WhatAStory has helped SaaS and technology teams turn complex products into clear, compelling demo videos used across sales, marketing, onboarding, and fundraising.
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Product Demo Videos That Deliver SaaS Growth By
Modern tech products are complex. We help you explain them in a way that buyers, users, and stakeholders instantly understand.
Aligning All Stakeholders Across The Funnel
Ensure that they appeal to all stakeholders driving clarity and credibility for the product..
Effectively Reducing Sales Friction
Create a clear, on-demand product experience that helps your sales teams use product demos as a powerful sales tool.
Improving Onboarding & Retention
We speak the language of SaaS and the tech world, this helps streamline your messaging for faster onboarding and an improved retention rate.
A Product Demo Is For You If
From higher conversions to real revenue growth, these stories show how the right video strategy turns clarity into business results.
You have a SaaS & Software Company
and need to explain complex workflows clearly that can help prospects understand value and book a demo.
You have a B2B Tech Platform
and need to explain complex workflows clearly that can help prospects understand value and book a demo.
You Have Cloud & Enterprise Tools
that need their use cases and features to be explained cohesively.
You Are Into Fintech, Martech & AI Products
that need to establish trust and clarity by visually explaining how your product works, security flows, and key outcomes.
Need To Scale Your Startup
and need a narrative asset that can help across fundraising, sales, onboarding and social media without the cost & effort to invest heavily into a video strategy.
Our Product Demo Video Services Include
From higher conversions to real revenue growth, these stories show how the right video strategy turns clarity into business results.
End-to-End Product Demo Video Production
We handle every step to ensure your demo communicates value clearly, stays on brand and performs across all communication channels and platforms.
What’s included
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Concept and script development.
Customised visual styles and storyboarding.
Screen capture, motion design and UI animation
Professional voiceover, editing, and sound design
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SaaS Product Demo Videos
Designed for software products with complex workflows, these demos help prospects understand value before they ever speak to sales.
Best used on
Website and landing pages
Demo request and pricing pages
Sales follow ups and outreach
Product launches and investor decks
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Sales and Marketing Demo Videos
Structured to work inside campaigns, emails, and sales decks, helping teams explain the product consistently across touchpoints. These demos are built to support revenue conversations.
Optimized for
Paid advertising and campaigns
Email Outreach
Sales presentations and proposals
Pre and post demo enablement
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Data Driven Results
10+
Years of
Experience
Experience
1200+
Quality Videos that
delivers
delivers
7X
Conversion vs. traditional
demo videos
demo videos
85%
Reduction in Customer
acquisition cost
acquisition cost
28%
Average time saved on demo Creation
Video Production Process With The Best Industry Practices
A highly skilled & experienced team, a streamlined process designed especially for SaaS and end-to-end infrastructure systems to give you the best video production experience.
Product and Market Deep Dive
Deep research to ensure the demo highlights what truly differentiates your product for your users.
Strategy and Creative Ownership
Work with a dedicated creative director and product focused lead who owns the project end-to-end, ensuring a high standard of quality control.
In House SaaS Video Expertise
All demos are produced by our in-house teams who specialize in SaaS and have created 1200+ videos.
Built for Technical Products
With deep expertise in SaaS, AI, Tech we know how to translate technical depth into clear, engaging narratives that deliver on your business objectives.
Why Teams Building Complex Products Choose What a Story
Clarity of Thought
Our product demo videos are built around how buyers actually evaluate software. We focus on making value clear early, reducing confusion, and helping prospects move forward with confidence.
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Strategy That Delivers Business Outcomes
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Deep Expertise in Saas & Tech Videos
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Consistent, Scalable Delivery
Videos that move the needle
Pretty animations don't close deals. Clarity does. See how top SaaS teams use our strategic videos to raise rounds, boost MRR, and shorten their sales cycles.
Corey Feldman
CEO @ Protego Health
ZELIQ Raised $15Mn Series A, with What a Story Video.
Laura P.
Head of Marketing @ ZELIQ
Our MRR increased $30k with a significant rise in signups.
Renata Schwegler
Product Designer @ Modifi
One single video helped us reach 265k people organically.
Ian Hutchinson
Director of BD @ Duplocloud
Creative, Professionals, and quick with changes.
Johanna van Doorn
Head of Marketing @ Membrain
One video upped conversion by 50% in a single month
Sergiu Cazac
CEO @ Personizely
James Anthony
Sr. Product Manager @ PayCloud+
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Enter the Wall of Love (and case studies)
Frequently Asked Questions
Commonly asked questions about What A Story. Have other questions? Reach out and our team will be happy to help.
Got a project in mind?
Fill the form and get a free consultation!
We were really picky about design and emotion, but What a Story came out on top! They delivered a beautiful explainer video that perfectly matched our vision, even during the pandemic. Couldn’t be happier!
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