Loukman poured his absolute soul into building his software.
He spent countless hours writing code, fixing bugs, and talking to early users.
He worked grueling days and late nights to finally put his product in front of the right buyers.
But the B2B SaaS landscape is incredibly noisy and fiercely competitive.
It is a tough market filled with endless inefficiencies and brutal market friction.
You cannot just build a good tool and pray that people will magically find it.
Loukman realized it was finally time to arm his brand with a proper explainer video to cut through the garbage.
He needed something visually striking to grab attention and refuse to let go.
When he brought his project over to us at What a Story, we rolled up our sleeves immediately.
We didn't take long to figure out the exact friction he was trying to eliminate.
We locked onto his target market like a heat-seeking missile locking onto a jet.
Armed with the deep insights he gave us, we dove into our own rigorous research phase.
We put our heads down, ignored the useless industry noise, and got strictly to work.
In just a few short weeks, we managed to piece together one of our most demanded explainer videos of all time.
But we are big believers in giving credit exactly where it is due.
We are extremely good at what we do, but we are not mind readers.
Without Loukman's insanely fast and honest feedback, we would have been flying completely blind.
We could never have made this video the massive runaway success it is today without him.
Fronter Case Study: The Onboarding
Creative Brief
If you want a truly great video, we absolutely need a great script.
You cannot build a sturdy skyscraper on a weak foundation of mud.
The script is the beating heart of the entire marketing asset.
And as creators, we need to understand the product completely before we even open our editing software.
We cannot just guess what your software does or why people pay for it.
So we asked the client to fill out a simple, streamlined one-page creative brief.
We sent over the document and waited patiently for his response.
The truly sad thing about this industry is how many folks hesitate to fill out a basic creative brief.
They treat a single page of vital questions like it is a brutal audit from the IRS.
Instead of writing things down, they insist we watch endless hours of raw meeting recordings.
They toss over a massive hard drive of data and expect us to find the hidden gold.
We always tell these founders that we are just normal humans.
We can easily make mistakes if we have to hunt for the plot in a pile of blurry Zoom calls.
The initial stage of any serious creative work requires extreme focus and deep, targeted research.
And frankly, there is just way too much messy data floating around out there in the digital ether.
Having a tight creative brief sitting right on our desks acts like a massive steel anchor.
It helps us centralize our research so we do not waste precious time chasing ghosts.
It ensures we do a wildly better job when the actual production of the video begins.
Loukman is a fiercely cooperative client, and he aided us by crushing that creative brief.
He explained his software's exact value proposition in glorious detail.
He even jumped on a call to present a flawless live demo of his product.
R&D
Once we have a fully completed creative brief on the table, the R&D phase becomes a total piece of cake.
It is basically like having the cheat codes to a ridiculously difficult video game.
Albeit it requires a ton of patience and deep serenity to get the details absolutely perfect.
But we are pretty damn good with navigating those muddy waters.
We ruthlessly researched our client's competitors to see what kind of generic SaaS bloat they were pushing.
We dug deep into the overall market share and analyzed the exact kind of audience we were dealing with.
We explored absolutely everything relevant to his specific niche for three days straight.
We even configured their SaaS directly onto our own agency website.
We used the tool thoroughly to see exactly how the buttons felt and how the workflow operated.
We ended up finding some minor quirks and sent over totally free bug reports for the client to review.
With our heads fully wrapped around the tech, we asked our client for six weeks to complete the video.
That is roughly thirty business days to build a highly converting visual weapon.
The Process
Scriptwriting (3 days)
Now we were fully armed with dangerous knowledge about our client's business.
We knew the exact market, the fierce competition, and the inner workings of the product itself.
So we finally started with the actual heavy lifting of production.
We first drafted a punchy sample script to set the baseline narrative.
Upon a couple of fast iterations and incredibly sharp feedback, we cemented the entire flow of the video.
Once the core script was approved, we wasted absolutely zero time.
We quickly moved the project into the highly critical storyboarding phase.
Storyboard (3 days)
In this exact stage, we explained the core script visually.
We do this to give our client a very clear, transparent idea of how the final video will actually look.
In our deep research, we determined something critical about the client's audience.
We realized these buyers would resonate much better with a few pieces of real human footage.
We knew pure animation would not be enough to build ultimate trust.
So our designers took real video clips and placed them masterfully into the overall sequence.
The client completely loved the storyboard right off the bat.
He was getting a crystal clear idea of the final end product.
His expectations were firmly and safely set right from the very beginning.
Visual Styles / Stylescape (4 days)
Next, we gave Loukman various design variations to choose from.
We wanted him to pick the exact visual flavor that perfectly matched his brand.
We also went ahead and created completely custom UIs of his actual software tool.
For most rookie designers, recreating software interfaces is a painfully long process.
It takes forever even without the nightmare of endless, recursive client feedback.
But we run on heavily robust and incredibly solid design processes.
We ensure these completed UI graphics are built in as little time as humanly possible.
The client obviously loved our beautifully re-created custom UIs.
Honestly, who wouldn't be totally obsessed with them?
Design board (8 days)
Loukman gave us the massive green light, so we pushed the pedal to the metal.
We created the high-fidelity design for the entire rest of the storyboard.
This meant mapping out every single visual frame of the video.
The finalized design board was packed to the absolute brim with digital assets.
It included all the custom illustrations, sharp icons, and carefully curated stock footage.
Best of all, it prominently featured those gorgeous custom UI mockups.
Voice-over (no extra time)
We do not believe in sitting around doing nothing while pixels render.
While we were actively working on the design, we simultaneously shortlisted various voice-over artists.
We compiled a premium list of talent for our client to choose from.
We strongly recommended an absolute pro named Katie.
She has a dynamic voice that fits the video's vibe incredibly nicely.
Her specific tone was flawlessly energetic, friendly, and deeply welcoming.
Animation (7 days)
Imagine trying to give a breathing soul to flat, inanimate design objects.
It is incredibly hard, meticulous work.
A great animator is basically like a digital conjurer.
They make dead things vividly alive, just in a way that is substantially less creepy.
Our motion animators made absolutely sure that every single animation was buttery smooth.
Every transition, pop, and slide had to be relentlessly engaging.
After the animation was fully locked, we layered in the audio.
We added crisp music and punchy sound effects as usual to make the visuals pop.
After twenty-five long days working without seeing the actual sun, we completely finished the video.
We hit the final finish line with five whole days still left on the clock.
The Delivery
On the twenty-sixth day, we officially delivered a remarkably crispy sixty-second video.
Our client took that master file and placed the video right on their main website.
They also smartly took the punchy thirty-second short version to run targeted ads.
They aggressively advertised it on Facebook, Google, and a bunch of other key platforms.
There is no bragging here.
Actually, though, we absolutely will brag, because we really should do it!
We proudly earned every single piece of this massive win.
Loukman fully recovered his entire ROI within fifteen days of the video release 🤯
How?
- The conversion rate on their website astronomically increased by a mind-blowing 650%.
- They pulled in over 15k chunks of organic traffic and unique views straight from Facebook and YouTube.
- The paid campaigns generated well over one million total advertisement engagements.
- The product got heavily featured on the front page of Pitchground.
- They closed countless amounts of revenue from direct sales based on the new asset.
- We try not to be intrusive about actual revenue numbers, and honestly, we are just terribly bad at counting views anyway 😂.
- The video locked down massive 5-star reviews by many tough industry critics and reviewers.
- They got highly praised by big names like Sendspark and Testimonial Hero.
Do you want to experience a massive growth spike just like the rest of our clients?
Do you want to finally have THE ultimate explainer video for your specific product or company?
Do you want a brilliantly fat MRR for your SaaS tool?
How about a totally impressive, face-melting ROI?
Stop wasting time with generic SaaS bloat and let us build you a weapon.
You know exactly where to click.
