Explainer videos are a core growth asset for startups, SaaS and AI companies, and enterprises. They help simplify complex ideas, shorten sales cycles, improve onboarding, and align internal teams around a single narrative.
In the past decade, India has emerged as a global hub for explainer video production, offering strong creative talent, process maturity, and cost efficiency.
However, not all explainer video agencies operate at the same level. Some specialize in SaaS storytelling, while others focus on character animation or corporate communication.
This blog highlights the 10 best explainer video companies in India, selected based on quality of work, consistency, client profile, storytelling depth, and industry relevance.
List of Best Explainer Video Companies in India
The listicle focuses on what the company does well, who they work with, and when they are the right fit.
Matching their capabilities against your explainer video requirements, you can make a wise choice and pick one from the list below:
1. What A Story
What a Story is a leading explainer video production company from India, known as AI, Tech and SaaS video experts with a strong focus on B2B and tech-driven storytelling. The company offers strategy, scripting, and animation to produce videos that support marketing, sales, onboarding, and investor communication.
Core Capabilities:
- SaaS and B2B Explainer Videos
- Product Demos and Product Launch Videos
- Motion Graphics and UI-focused Animation
- Brand storytelling and launch videos
Notable Clients: Uber, JustCall, Deloitte, Infinity, KukuFM, and 500 others.
Best For: SaaS companies, Gen-AI companies, newly funded & Y-combinator startups, and B2B brands looking for product demo video and product launch videos that directly support growth and conversions.
2. Broadcast2world
Broadcast2World is another top-grossing creative explainer video production company. B2W holds a reputation for building trust among its customers by creating some of the best animated videos.
We all know that people buy emotions first before purchasing any product, and Broadcast2world does it remarkably.
Core Capabilities:
- 2D animation and motion graphics
- Story-first explainer development
- Corporate explainer videos
Notable Clients: Siemens, McAfee MVISION, AWS, ThermoFisher, The Matthew Shepard Foundation, etc.
Best for: Enterprises and brands that want to anchor their explainer content in emotional and clear clarity.
3. Studiotale
Studiotale is a Bangalore-based explainer video company in India with a strong portfolio of explainer and brand videos. The team focuses on transforming abstract ideas into compelling stories that resonate with their audience.
Core Capabilities
- End-to-end explainer video production
- Character animation and motion graphics
- Concept development and storyboarding
With over 350 videos for more than 150 companies internationally, Studiotale has experience across tech, consumer, and service brands.
Notable Clients: Xiaomi, Cult.fit, Perform Yard, Carnahan Group, etc.
Best For: Companies seeking narrative depth and visual polish, particularly in mid-market and startup segments.
4. Visual Best
Visual Best is a top-tier explainer video production company recognised for delivering industry-leading storytelling and world-class video execution. The team has created high-impact explainer video.
Core Capabilities
- End-to-end explainer video production
- Character animation and motion graphics
- Concept development and storyboarding
Notable Clients: Capriza, LiveVox, Avaya, HCL
Best For: Across technology-driven enterprises and large organisations
Their work stands out for transforming complex ideas into clear, compelling visuals while consistently maintaining exceptional production quality and narrative precision.
5. Post Office Studios
Post Office Studios operates out of Mumbai and is recognized for its collaborative approach to creating animated explainer videos. The team works closely with clients to translate vision and brand voice into animated narratives.
The creative agency goes beyond producing explainers, with large-scale involvement in 3D animations, multimedia & interactive videos, animated commercials, etc. Brands love them for their out-of-the-box inputs and dynamic approach towards explainer video production.
Core Capabilities:
- Custom explainer and product videos
- Motion design and illustration
- Voiceover integration and sound design
Notable Clients: Mercedes-Benz, NDTV, Mumbai Indians, Lenskart, Redbull, etc.
Best For: Brands and teams that value co-creation and high-touch engagement during production.
6. Krisha Studio
Ahmedabad’s leading explainer video company - Krisha Studio, is known for its animation and explainer videos with startups and growing businesses.
Their team leverages visual design with storytelling-based narrative to help brands communicate complex ideas.
Core Capabilities:
- 2D animated explainer videos
- Product demos, walkthrough videos, isometric videos, and feature highlights
- Storyboarding and scripting support
Notable Clients: InVideo, Reload Logistics, PLC Learning, etc.
Best For: Startups and small-to-mid-sized companies that want clean, effective explainers with a focus on narrative flow.
7. Webdew
Webdew is a full-stack digital media company with a strong focus on video production, including explainer videos.
Their work combines formulating strategies, animation, design, and digital support for broader marketing initiatives.
Core Capabilities:
- Animated explainer and marketing videos
- Live action and hybrid productions
- Video strategy and distribution support
Webdew has experience across B2B SaaS, tech, and creative brands, aligning video production closely with marketing objectives.
Best For: Companies that want explainer video production tightly integrated with broader video marketing and content strategy.
8. WowMakers
Based out of Bangalore, India, WowMakers is a digital media and animation studio that has delivered explainer videos for both Indian and global brands.
Their creative team combines animation craftsmanship with storytelling fundamentals to help brands articulate complex ideas.
Core Capabilities:
- Animated explainer videos
- Motion graphics for digital campaigns
- UI/UX Research and execution
- Integrated multimedia productions
WowMakers’ work spans from corporate explainers to branded content for clients such as Mercedes-Benz and other enterprise brands, demonstrating versatility across sectors.
Notable Clients: Vodafone, Mercedes-Benz, Microsoft, Japan Government, etc.
Best For: Brands that need polished animation with strong aesthetic execution and international appeal.
9. Ripple Animation
Ripple Animation is an animation and video production studio specializing in clear, audience-centric explainer content. They pair compelling narratives with visual design to help brands articulate their value propositions.
Ripple Animation has produced videos for startups, service brands, and tech companies seeking high clarity and engaging visuals.
Core Capabilities:
- Explainer and promotional videos
- Motion graphics and kinetic typography
- Script and story development support
Notable Clients: Tata Indicom, OKCredit, ICICI Lombard, Vodafone, etc.
Best For: Small and mid-sized enterprises that want explainer videos with strong narrative emphasis and visual coherence.
10. Village Talkies
Village Talkies is a creative video production studio that blends storytelling with animation to produce explainer videos for digital brands. They emphasize clear messaging and approachable visuals tailored to diverse audiences.
Village Talkies has delivered explainers for startups and digital platforms focused on clear value communication and audience engagement.
Core Capabilities:
- 2D animated explainer videos
- Scriptwriting and conceptual development
- Motion graphics and character animation
Notable Clients: Spiral EHL, Lending Kart, RTA Demo, LRDE, CEED, Kobiton, etc.
Best For: Brands and product teams that want explainer videos with a balance of narrative clarity and visual warmth.
Few More Explainer Video Companies in India to Watch
11. MyPromo Videos
Identifying themselves as the Video Production Agency for Tech Companies, MyPromo Videos creates appealing animated explainer videos for a variety of clients.
Their focus is on delivering videos that support marketing and brand communication goals.
Core Capabilities:
- Explainer and product videos
- 2D animation and motion elements
- Script and storyboard development
The studio has worked with businesses looking to boost engagement and explain value propositions clearly through animated formats.
Notable Clients: SBI, Freshworks, Curalink, ET Money, WNS, etc.
Best For: Organizations and teams that need straightforward, expressive explainer videos tailored to digital campaigns and product pages.
12. 3DTRIXS
3DTRIXS is an animation and visual effects studio that extends into explainer video production with a focus on dynamic visuals and 3D elements where applicable. They support clients looking for distinctive motion content.
Core Capabilities:
- 3D animation and motion graphics
- Explainer and promotional videos
- Visual effects and dynamic motion
3DTRIXS’s work spans across corporate and product videos, often integrating 3D visuals to elevate storytelling for technically complex subjects.
Notable Clients: Wipro, Zlade, Luminous, The Sleep Company, etc.
Best For: Brands and products that benefit from a stronger visual layer, especially where 3D motion or effects enhance product communication.
13. Frame Makerzzz
Frame Makerzzz is a video production agency offering a range of services from animation to explainer videos. Their team focuses on transforming product features into easy-to-digest visual narratives.
Core Capabilities:
- Explainer and promo videos
- 2D animation and motion graphics
- Storyboarding and script support
Frame Makerzzz works with emerging brands across tech and consumer categories, helping them articulate product stories with simplicity and impact.
Notable Clients: JSW Steel, Kajaria Ply, Luthra Pneumsys, etc.
Best For: Small and mid-sized enterprises seeking an approachable agency that delivers clear explainer content without unnecessary complexity.
14. Beliv8 Motion
Beliv8Motion is a recently established explainer animated agency focused on explainer video production, motion graphics, and creative storytelling.
They work with clients across industry sectors, comprising mainly SaaS, AI, and Fintech. Their approach centers on delivering high-quality design in their animations.
To their clients, Beliv8 is known to deliver explainer videos that offer fluid creativity and audience appeal.
Notable Clients: Oreo, Mondelez International, Arhasi, JobLeap, Torram, etc.
Best For: Brands looking for aesthetically appealing animation with an emphasis on design and smooth motion execution.
15. MotionVille
MotionVille is another creative explainer video company, based in Indore. Specializing in animation, motion graphics, and explainer video production, MotionVille caters mainly to SaaS and AI companies.
The team emphasizes production polish and collaborative processes with clients. MotionVille’s work includes brand explainers and digital content videos, often serving startups and creative teams seeking clear communication.
Core Capabilities
- 2D animation and character-led explainers
- Script conceptualization and storyboarding
- Brand-aligned motion design
Notable Clients: LeadSquared, Levo.ai, NEST, Neokred Profilex, etc.
Best For: Organizations that want animated explainers with character and visual flair, coupled with a structured production approach.
7 Things To Look For When Choosing an Explainer Video Company
While choosing an explainer video company in India, focus less on who has the flashiest visuals and more on who understands your product, audience, and business goals.
Here are a few key factors SaaS companies, startups, and enterprises should evaluate before making a decision:
1. Ability to Understand Your Product and Audience
A good agency spends time understanding your product, ICP, buying journey, and use cases before jumping into visuals.
If the agency rushes into style discussions without asking about your users, pain points, or funnel stage, that is a red flag.
2. Scriptwriting and Storytelling
The script is the backbone of any explainer video. Strong agencies treat scripting as a strategic task, not a formality.
Look for partners who can simplify complex ideas, remove jargon, and structure the story around clarity and outcomes.
3. Relevant Industry Experience
An explainer video agency that has worked with SaaS, tech, or B2B products will ask better questions and avoid common storytelling mistakes.
While cross-industry experience is valuable, familiarity with your domain often leads to faster alignment and better results.
4. Process Transparency and Collaboration
Clear timelines, defined feedback rounds, and open communication matter more than promises.
A reliable agency will outline its production process upfront and involve you meaningfully at key stages like scripting and storyboarding.
5. Portfolio Quality and Consistency
Look beyond a single standout video. Consistency across multiple projects shows process maturity.
Pay attention to pacing, clarity, and how well each video explains the product, not just how good it looks.
6. Flexibility for Updates and Reuse
Explainer videos often need updates as products evolve.
Agencies that maintain project files and plan for future edits help extend the life and ROI of your explainer video investment.
7. Clear Pricing and Scope Definition
Transparent pricing, defined deliverables, and clear revision limits prevent friction later. Avoid agencies that offer vague packages without explaining what is included.
Selecting the right explainer video production agency is ultimately about trust and alignment. When strategy, storytelling, and execution come together, the result is a video that does not just explain your product but actively supports growth.
Conclusion
India is home to a wide range of explainer video companies, each offering different strengths, styles, and focus areas.
While some excel at SaaS storytelling, others excel at animation craft or enterprise communication. The right choice comes down to your goals, your audience, and how closely the agency can align storytelling with business outcomes.
When chosen well, an explainer video becomes a repeatable growth tool that supports sales, onboarding, and brand positioning over time.
If you’re thinking of creating an explainer video for your tech product, contact our experts at What A Story for a free strategy call.
